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K.  Malkewitz and Bee, C., ?Undertaking Successful Brand Design in Sport?, New York, NY: , 2014, pp. 89-108.\par \par K.  Malkewitz and Orth, U., ?The accuracy of design-based judgments: A constructivist approach?, Journal of Retailing, 2012.\par \par K.  Malkewitz, Orth, U., and Heinrich, F., ?Servicescape interior design and consumers' personality impressions?, Journal of Services Marketing, 2012.\par \par K.  Malkewitz and Orth, U., ?Formation of consumer price expectation based on package design: attractive and quality routes?, Journal of Marketing Theory and Practice, 2010.\par \par U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising?, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.\par \par K.  Malkewitz, ?The influence of program context intensity: An examination of television advertising during war news?, Journal of Current Issues and Research in Advertising, 2010.\par \par K.  Malkewitz and Orth, U., ?Holistic package design and consumer brand impressions?, Journal of Marketing, 2008.\par \par }