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D.  Gobeli, Mishra, C., and Koenig, H., ?Impact of R&D on Performance?, Financial Management Association Conference. Seattle, WA, 2000.\par \par D.  Gobeli, Mishra, C., and McConaughy, D., ?The Effectiveness of CEO Compensation?, Financial Management Association Conference. Florida, 1999.\par \par D.  Gobeli, Mishra, C., and Koenig, H., ?Strategic Value of Technology and Brand Equity?, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.\par \par D.  Gobeli and Mishra, C., ?Valuation of intangible Assets in Software Firms?, Meeting of the Software Association of 91ÆÞÓÑ. Corvallis, OR, 1999.\par \par }