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T. - Y.  Tung, Burns, L., and Koenig, H., ?Choice Overload and Online Approach Behavior?, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.\par \par T. - Y.  Tung, Koenig, H., and Chen, H. - L., ?Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison?, Sustainability, vol. 9, 2017.\par \par T. - Y.  Tung, Koenig, H., and Chen, H. - L., ?Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption?, in Association for Consumer Research, San Diego, California, 2017.\par \par L. N.  Tobey, Koenig, H., Brown, N., and Manore, M. M., ?Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign?, Nutrients, vol. 8, no. 9, 2016.\par \par J.  McAlexander, Koenig, H., and DuFault, B., ?Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation?, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.\par \par J.  McAlexander, Koenig, H., and DuFault, B., ?Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities?, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.\par \par J.  McAlexander and Koenig, H., ?Building Communities of Philanthropy in Higher Education: Contextual Influences?, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.\par \par J.  McAlexander and Koenig, H., ?Contextual Influences: Building Brand Community in Large and Small Colleges?, Journal of Marketing for Higher Education, 2010.\par \par H.  Koenig and McAlexander, J., ?Alumni Giving:  Cultivating Connections that Build Commitment?, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.\par \par U.  Orth, Koenig, H., and Firbasova, Z., ?Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe?, European Journal of Marketing, vol. 41, no. 3/4, 2007.\par \par J.  Schouten, McAlexander, J., and Koenig, H., ?Transcendent Consumption Experience and Brand Community?, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.\par \par J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement?, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.\par \par H.  Koenig, McAlexander, J., and Schouten, J. W., ?Brand Community in Higher Education:  A Framework for Understanding and Building Loyalty?, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.\par \par J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building a University Brand Community: The Long-Term Impact of Shared Experiences?, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.\par \par H.  Koenig, ?A New Direction for Branding?, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.\par \par H.  Koenig, Duncan, L. M., and Becker, B. W., ?A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study?, American Academy of Advertising Conference. Baton Rouge, LA, 2004.\par \par H.  Koenig and McAlexander, J., ?Building the Relationships of Brand Community in a Service Setting?, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.\par \par J.  McAlexander, Schouten, J., and Koenig, H., ?Building Brand Community?, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.\par \par H.  Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., ?Challenges Relative to Food Safety in School Foodservice?, California Dietetic Association Conference. Riverside, CA., 2002.\par \par C. S.  Mishra, Koenig, H., and Gobeli, D., ?Creating Brand Equity Through Strategic Investments?, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.\par \par J. Inge Jenssen and Koenig, H., ?The Effect of Social Networks on Resource Access and Business Start-Ups?, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.\par \par H.  Koenig, ?The Future of Branding?, Seed Research of 91妻友, Summer Turf Conference. Corvallis, OR, 2002.\par \par H.  Koenig and McAlexander, J., ?Intercustomer Relationships and Service Experiences: An Empirical Exploration?, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.\par \par J.  Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., ?School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs?, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.\par \par D.  Gobeli and Koenig, H., ?Enhancing Technology Management Through Alliances?, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.\par \par D.  Gobeli and Koenig, H., ?Enhancing the E-Business Value Sequence Through R&D?, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.\par \par H.  Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., ?Food Safety and HACCP Challenges in School Foodservice?, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.\par \par H.  Koenig, Schneider, C. L., and Cluskey, M., ?Teaching Practices Related to Customer Service Dimensions:  A Study of Dietetics Educators?, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.\par \par J.  McAlexander and Koenig, H., ?University Experiences, the Student-College Relationship, and Alumni Support?, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.\par \par H.  Koenig, ?University Experiences, the Student-College Relationship, and Survey?, Student Affairs Assessment Showcase, 91妻友. Corvallis, OR, 2001.\par \par D.  Gobeli, Mishra, C., and Koenig, H., ?Impact of R&D on Performance?, Financial Management Association Conference. Seattle, WA, 2000.\par \par D.  Gobeli, Mishra, C., and Koenig, H., ?Strategic Value of Technology and Brand Equity?, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.\par \par D.  Gobeli and Koenig, H., ?Two Stage Internalization Framework for Multinational Corporations?, Academy of International Business Conference. South Carolina, 1999.\par \par D.  Gobeli, Koenig, H., and Bechinger, I., ?Managing Conflict in Software Development Teams:  A Multi-Level Analysis?, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.\par \par D.  Gobeli, Koenig, H., and Bechinger, I., ?Managing Conflict in Software Development Teams:  A Multi-Level Analysis?, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.\par \par H.  Koenig, Bechinger, I., and Gobeli, D., ?Product Success and Conflict in the Software Industry?, College of Business Friday Seminar Series. Corvallis, OR, 1997.\par \par H.  Koenig, ?Researching Customer Interests and Market Opportunities?, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.\par \par H.  Koenig, ?Marketing Research:  An Overview?, 91妻友 Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.\par \par H.  Koenig, ?Information Technology in the Classroom:  What Can You Do Today, What Might You Do Tomorrow??, Western Marketing Educators' Association Conference. San Diego, CA, 1995.\par \par H.  Koenig, ?Marketing ? Beyond the Spit?, Llama Association of North America Expo and Conference. Boise, ID, 1995.\par \par J. R.  Brown, Johnson, J. L., and Koenig, H., ?Measuring the sources of marketing channel power: A comparison of alternative approaches?, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.\par \par H.  Koenig, ?Evaluating Formal Student Writing?, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.\par \par D. O.  Kaldenberg, Koenig, H., and Becker, B. W., ?Mail Response Rate Patterns in a Population of Elderly:  Does Response Deteriorate With Age??, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.\par \par H.  Koenig and McAlexander, J., ?The Measurement of Service Quality in Healthcare: An Examination of Dental Practices?, Journal of Health Care Marketing, pp. 34-40, 1994.\par \par H.  Koenig and Kleinsorge, I., ?Perceptual Measures of Quality:  A Tool to Improve Nursing Home Systems?, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.\par \par J.  McAlexander, Kaldenburg, D., and Koenig, H., ?Service Quality Measurement?, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.\par \par H.  Koenig, ?When Knowledge Levels Vary, Why Not Try Hypermedia?, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.\par \par H.  Koenig, ?Antecedents of Power in a Channel of Distribution?, AMA Winter Educators' Conference. Newport Beach, CA, 1993.\par \par D. J.  Brown and Koenig, H., ?Applying Total Quality Management to Business Education?, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.\par \par H.  Koenig and McAlexander, J., ?Attracting and Retaining Dental Patients?, DMC Professional Services Program, 91妻友. Corvallis, OR, 1993.\par \par H.  Koenig and Friese, S., ?Shopping for Trouble:  Experiences of Compulsive Buyers?, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.\par \par H.  Koenig and Kleinsorge, I., ?The Silent Customers:  Measuring Customer Satisfaction in Nursing Homes?, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.\par \par H.  Koenig, ?An Introduction to LISREL?, Presentation to the College of Business Faculty. Corvallis, OR, 1990.\par \par H.  Koenig, ?One Step Toward Better Understanding Channel Relationships:  Tie Strength?, AMA Winter Educators' Conference. Chicago, IL, 1990.\par \par H.  Koenig, ?Tie Strength:  A New Wrinkle on an Old Friend?, International Sunbelt Social Network Conference. San Diego, CA, 1990.\par \par H.  Koenig, ?Measuring Customer Perceptions of the Quality of Service in your Family Business?, Family Business Conference. Corvallis, OR, 1989.\par \par H.  Koenig, ?Relationship vs. Transaction Marketing?, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.\par \par H.  Koenig, ?Understanding the Consultant-Client Relationship?, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.\par \par H.  Koenig, Hampton, R., and Brown, J. R., ?Assessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing?, Academy of Marketing Science Conference. Miami, FL, 1987.\par \par H.  Koenig, Brown, J. R., and Johnson, J. L., ?The Bases of Marketing Channel Power:  A Comparison of Alternative Measures?, AMA Summer Educators' Conference. Chicago, IL, 1986.\par \par H.  Koenig, Johnson, J. L., and Brown, J. R., ?The Bases of Marketing Channel Power:  An Exploration and Confirmation of Their Underlying Dimensions?, AMA Summer Educators' Conference. Washington, D.C., 1985.\par \par H.  Koenig, ?The Effects of Power Utilization on Interorganizational Relations?, AMA Winter Educators' Conference. Phoenix, AZ., 1985.\par \par H.  Koenig and Smith, L. P., ?Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels?, AMA Summer Educators' Conference. Washington, D.C., 1985.\par \par H.  Koenig, Kroeten, T. T., and Brown, J. R., ?The Bases of Power:  Their Effect Upon Retailer's Perceptions of Uncertainty?, AMA Summer Educators' Conference. Chicago, IL, 1984.\par \par B. R.  James, Lusch, R. F., and Koenig, H., ?Environmental Uncertainty Regarding Inventory Ordering:  Its Behavioral Consequences in a Distribution Channel?, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.\par \par }