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S.  Song and Kim, M., ?Strategies for Building Brand Equity for Unfamiliar Companies?, International Textiles and Apparel Association Annual Meeting. 2013.\par \par S.  Song and Kim, M., ?Building brand equity for unfamiliar Asian companies?, International Textiles and Apparel Association Annual Meeting. 2012.\par \par S.  Song and Kim, M., ?Does Bigger and More Mean Better?: An Examination of Product Presentation Mix for Handbags in Online Shopping?, AMA/ACRA Triennial Retail Conference. Seattle, Washington, 2012.\par \par }