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K.  Mullis and Kim, M., ?Inshopping in rural communities: Consumers? and retailers? perceptions?, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.\par \par K.  Mullis, Kim, M., and MacTavish, K., ?Retailing in rural communities: Retailers? perceptions of their customers and their communities?, Rural Sociology Society Annual Meeting. Manchester, New Hampshire, 2008.\par \par K.  Mullis and Kim, M., ?Self-congruity, satisfaction, and retailer loyalty?, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.\par \par M.  Kim, Park, M., and Mullis, K., ?Service failure in online retailing: A content analysis of consumer complaints?, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.\par \par }