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J.  Yoo, Kim, M., and Burns, L., ?The Effects of home page design on consumer responses: A moderating role of brand familiarity and centrality of visual product aesthetics?, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.\par \par J.  Yoo, Kim, M., and Burns, L., ?The effects of online product presentation on consumer responses: Mental imagery perspective?, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.\par \par }