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J.  McAlexander, DuFault, B., Martin, D., and Schouten, J., ?The Marketization of Religion: Field, Capital, and Consumer Identity?, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.\par \par J.  McAlexander, Schouten, J., DuFault, B., and Martin, D., ?Leaving and Identity-Central Community of Practice?, Consumer Culture Theory International Conference. Tucson AZ, 2013.\par \par J.  Schouten, McAlexander, J., and Koenig, H., ?Transcendent Consumption Experience and Brand Community?, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.\par \par D.  Martin, Schouten, J., and McAlexander, J., ?Claiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture?, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.\par \par J.  McAlexander and Schouten, J., ?The Great Debate: Design Research vs. Marketing Research?, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.\par \par J.  McAlexander, Fushimi, K., and Schouten, J., ?A Cross-Cultural Exploration of Subcultures of Consumption?, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.\par \par J.  McAlexander and Schouten, J., ?Hairstyles as Transition Markers?, Sociology and Social Research, vol. 74, pp. 58-62, 1989.\par \par }