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B.  Becker, Kaldenburg, D., and McAlexander, J., ?Site Selection by Professional Service Providers: The Case of Dental Practices?, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.\par \par B.  Becker, Kaldenberg, D., and McAlexander, J., ?Yellow Pages Usage by Professionals: An Exploratory Study of Dentists?, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.\par \par J.  McAlexander, Becker, B., and Kaldenberg, D., ?Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance?, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.\par \par }