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A.  Stokes, Jensen, T. D., and Watson, A., ?Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions?, Journal of Marketing Theory and Practice, 2011.\par \par A.  Stokes and Murray, J. B., ?An Interpretive Inquiry into the Consumption of Fashion:  A Microsociological Perspective?, 2010 Consumer Culture Theory Conference Proceedings. Madison, WI, 2010.\par \par A.  Stokes, Kopp, S. W., and Suter, T. A., ?What is Consumer Confusion and How is it Measured??, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.\par \par A.  Stokes, Turri, A., and Tangari, A., ?Is Carbon Labeling Effective?  The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions?, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.\par \par J.  Murray, Bui, M., and Stokes, A., ?Explaining Obesity:  An Inquiry into the Lives of the Obese?, Association for Consumer Research. Duluth, MN, 2009.\par \par A.  Stokes and Jensen, T. D., ?Consumers' (Dis)Use of the Nutrition Facts Panel?, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.\par \par A.  Stokes and Turri, A., ?The Impact of Eco-Labeling on Consumer Perceptions?, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.\par \par }