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M.  Barnhart and Penaloza, D. Lisa, ?Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble?, Consumer Culture Theory Conference. 2008.\par \par M.  Barnhart and Penaloza, D. Lisa, ?Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research?, Conference on Transformative Consumer Research. Hanover, NH, 2007.\par \par }