{\rtf1\ansi\deff0\deftab360 {\fonttbl {\f0\fswiss\fcharset0 Arial} {\f1\froman\fcharset0 Times New Roman} {\f2\fswiss\fcharset0 Verdana} {\f3\froman\fcharset2 Symbol} } {\colortbl; \red0\green0\blue0; } {\info {\author Biblio 7.x}{\operator }{\title Biblio RTF Export}} \f1\fs24 \paperw11907\paperh16839 \pgncont\pgndec\pgnstarts1\pgnrestart J. Chen and Sawhney, M., ?Developing Holistic View of Innovation: Marrying Academic and Practitioner Perspectives?, American Marketing Association conference. San Francisco, CA 94103, 2011.\par \par J. Chen, Sawhney, M., and Guth, W., ?The Value-Oriented View of Innovation: Defining and Measuring Business Innovation?, Academy of Management Annual Meeting. San Antonio TX, 2011.\par \par J. Chen and Sawhney, M., ?Beyond Product Innovation: The Innovation Radar?, Product Development Management Association Research Forum. Orlando, FL, 2010.\par \par J. Chen and Sawhney, M., ?The Innovation Radar: An Innovation Typology?, American Marketing Association Conference. Boston, MA, 2010.\par \par J. Chen and Sawhney, M., ?Innovation Radar 2.0?, Kauffman Symposiums on Entrepreneurship and Innovation Data. Washington, DC, 2008.\par \par }