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J.  McAlexander, Koenig, H., and DuFault, B., ?Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation?, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.\par \par J.  McAlexander, Koenig, H., and DuFault, B., ?Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities?, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.\par \par J.  McAlexander and DuFault, B., ?Borderlands: The Intersection of Liminality and Stable Third Place?, Consumer Culture Theory International Conference. Helsinki Finland, 2014.\par \par J.  McAlexander, DuFault, B., Martin, D., and Schouten, J., ?The Marketization of Religion: Field, Capital, and Consumer Identity?, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.\par \par J.  McAlexander and DuFault, B., ?Leaving an Identity-Central Community of Practice?, Consumer Culture Theory Conference. University of Arizona, 2013.\par \par J.  McAlexander, Schouten, J., DuFault, B., and Martin, D., ?Leaving and Identity-Central Community of Practice?, Consumer Culture Theory International Conference. Tucson AZ, 2013.\par \par J.  McAlexander and DuFault, B., ?Our Scientific Heritage?, ACR North American Conference. Chicago, 2013.\par \par J.  McAlexander and DuFault, B., ?A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica?, Consumer Culture Theory International Conference. Tucson AZ, 2013.\par \par J.  McAlexander and DuFault, B., ?Genius for Sale: The Conspicuous Consumption of Ideas?, Consumer Culture Theory International Conference. Oxford University, 2012.\par \par }