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T. - Y.  Tung, Burns, L., and Koenig, H., ?Choice Overload and Online Approach Behavior?, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.\par \par T. - Y.  Tung, Koenig, H., and Chen, H. - L., ?Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison?, Sustainability, vol. 9, 2017.\par \par T. - Y.  Tung, Koenig, H., and Chen, H. - L., ?Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption?, in Association for Consumer Research, San Diego, California, 2017.\par \par T. - Y.  Tung and Burns, L., ?A Theoretical Model of the Too-Much-Choice Effect?, Global Marketing Conference. Singapore, 2014.\par \par }