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J. D.  Townsend, Kang, W. K., Montoya, M., and Calantone, R., ?Brand Specific Design Effects: Form and Function?, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.\par \par J. B.  Schmidt, Calantone, R., Griffin, B., and Montoya, M., ?Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality??, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.\par \par M.  Montoya and Calantone, R., ?A Model for Segment Selection in Industrial Product-Markets?, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.\par \par M.  Montoya and Calantone, R., ?Determinants of New Product Performance: A Review and Meta-Analysis?, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.\par \par }