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H. - S. (Huck) Lee and Reynolds-McIlnay, R., ?Impeding Behavior in Shopping and Product Trial?, ACRA 2022 Conference. New Orleans, Louisianna, 2022.\par \par R.  Reynolds-McIlnay and Keech, J., ?Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience?, Association for Consumer Research 2022. Denver, CO, 2022.\par \par R.  Reynolds-McIlnay and Keech, J., ?Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience?, Frontiers in Service 2022. Babson College, Boston, MA, 2022.\par \par V.  Maille, Morrin, M., and Reynolds-McIlnay, R., ?On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues?, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.\par \par R.  Reynolds-McIlnay and Morrin, M., ?Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation?, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.\par \par R.  Reynolds-McIlnay and Morrin, M., ?Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation?, Journal of Retailing, vol. 95, no. 4, pp. 128-142, 2019.\par \par R.  Reynolds-McIlnay, ?Auditory Feedback and the Shopping Experience?, ACRA Annual Conference. Bloomington, MN, 2017.\par \par R.  Reynolds-McIlnay, Morrin, M., and Nordfalt, J., ?How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments?, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.\par \par R.  Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., ?Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times?, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.\par \par R.  Reynolds-McIlnay, ?Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays?, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.\par \par R.  Reynolds-McIlnay, Morrin, M., and Nordfalt, J., ?The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays?, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.\par \par V.  Maille, Morrin, M., and Reynolds-McIlnay, R., ?On the Other Hand?: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads?, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.\par \par R.  Reynolds-McIlnay, ?Auditory Feedback and the Online Shopping Experience?, Association for Consumer Research Conference. Baltimore, MD, 2014.\par \par R.  Reynolds-McIlnay and Morrin, M., ?Neatness Matters: The Effect of Display Neatness on Product Color Choice?, Understanding the Customer?s Sensory Experience Conference. Philadelphia, PA, 2014.\par \par R.  Reynolds-McIlnay, ?Neatness Matters: The Effect of Display Neatness on Product Color Choice?, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.\par \par R.  Reynolds-McIlnay, ?Auditory Feedback Affecting the Online Shopping Experience?, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.\par \par }