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S.  Nicovich, Dibrell, C., and Davis, P. S., ?Integration of value chain position and Porters (1980) competitive strategies in the market orientation conversation: An examination of upstream and downstream activities.?, Journal of Business & Economic Studies, vol. 13, no. 2, pp. 91-106, 2007.\par \par C.  Dibrell, Johnson, A., Davis, P. S., Moores, K., and Craig, J., ?The Road to Legitimacy: A Study of Startups and their Established Competitors in the Australian Wine Industry?, Babson Kauffman Entrepreneurship Research Conference. Madrid, Spain, 2007.\par \par C.  Dibrell and Davis, P. S., ?Performance implications of temporal orientation and IT in organization-environment alignment?, Academy of Management. Atlanta, 2006.\par \par }