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J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement?, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.\par \par J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building a University Brand Community: The Long-Term Impact of Shared Experiences?, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.\par \par J.  McAlexander and Schouten, J. W., ?Material Possessions and the Divorce Experience?, International Network on Personal Relationships. 1996.\par \par J.  McAlexander and Schouten, J. W., ?Services and the Consumer Experience: Reevaluating Positioning Strategies?, DECA Western Regional Conference. Portland, OR, 1991.\par \par }