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J.  McAlexander and Schouten, J. W., ?The Symbolic Use of Hair Through Role Transitions and Life Structure Changes?, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.\par \par J. W.  Schouten and McAlexander, J., ?Positioning Services for Competitive Advantage?, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.\par \par }