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A.  Stokes, Jensen, T. D., and Watson, A., ?Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions?, Journal of Marketing Theory and Practice, 2011.\par \par A.  Stokes and Jensen, T. D., ?Consumers' (Dis)Use of the Nutrition Facts Panel?, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.\par \par }