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D.  Knuff, Sprott, D. E., Spangenberg, E. R., Perkins, A., and Smith, R. J., ?Examining the Question-Behavior Effect Using the Implicit Association Test?, ACR. 2007.\par \par D.  Knuff, Giese, J. L., and Spangenberg, E. R., ?The Role of WOM Communication in Product Choice?, Association for Consumer Research. Portland, OR, 2004.\par \par }