%0 Conference Paper %B Association for Consumer Research 2022 Conference %D 2022 %T Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Association for Consumer Research 2022 Conference %8 2022 %G eng %2 b %4 233661716480 %$ 233661716480