%0 Conference Paper %B Consumer Culture Theory 2022 Conference %D 2022 %T Platformization of American Gun Culture %A Barnhart,Michelle %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %K Marketing %B Consumer Culture Theory 2022 Conference %8 2022 %G eng %2 b %4 233017055232 %$ 233017055232