%0 Conference Paper %B Association for Consumer Research 2021 Conference (North America) %D 2021 %T Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market %A Huff,Aimee %A Barnhart,Michelle %A Burkhardt,Brett %K Marketing %B Association for Consumer Research 2021 Conference (North America) %C Duluth, MN %8 2021 %G eng %2 b %4 230919929856 %$ 230919929856