%0 Conference Paper %B Association of Consumer Research %D 2020 %T What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble %A Penaloza,Lisa %A Kelleher,Carol Mary Ellen %A Barnhart,Michelle %K Marketing %B Association of Consumer Research %V 48 %8 2020 %G eng %2 b %4 210457620480 %$ 210457620480