%0 Journal Article
%J Journal of Consumer Research
%D 2013
%T Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
%A Barnhart,Michelle
%A Penaloza,Lisa
%K Marketing
%B Journal of Consumer Research
%8 2013
%G eng
%2 a
%4 49256030208
%$ 49256030208