%0 Journal Article
%J Journal of Business Research
%D 2021
%T Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
%A Bee,Colleen
%A King,Jesse
%A Stornelli,Jason
%K Marketing
%K OSU-Cascades
%B Journal of Business Research
%V 124
%P 698-707
%8 2021
%G eng
%2 a
%4 160338358272
%$ 160338358272