%0 Conference Paper
%B Association for Consumer Research
%D 2017
%T Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption
%A Tung,Tsun-Yin
%A Koenig,Hal
%A Chen,Hsiou-Lien
%K Design Program
%K Marketing
%B Association for Consumer Research
%C San Diego, California
%8 2017
%G eng
%2 b
%4 144725282816
%$ 144725282816