%0 Journal Article
%J Big Data Research
%D 2015
%T Demystifying big data analytics through the lens of marketing mix
%A Fan,Shaokun
%A Lau,R.
%A Zhao,J. L.
%K BIS
%K Business Analytics
%B Big Data Research
%V 2
%P 28-32
%8 2015
%G eng
%N 1
%2 a
%4 132758433792
%$ 132758433792