%0 Journal Article
%J Journal of Consumer Behaviour
%D 2014
%T The Affect Heuristic in Early Judgments of Product Innovations
%A King,Jesse
%A Slovic,P
%K Marketing
%K OSU-Cascades
%B Journal of Consumer Behaviour
%V 16
%P 411-428
%8 2014
%G eng
%N 6
%2 a
%4 217339541504
%$ 217339541504