%0 Journal Article
%J Journal of Retailing
%D 2012
%T The accuracy of design-based judgments: A constructivist approach
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%K MBA
%B Journal of Retailing
%8 2012
%G eng
%2 a
%4 216838387712
%$ 216838387712