%0 Journal Article %D 2021 %T Winning isn’t everything: An investigation linking old school values to fan behaviors %A Aiken,Damon %A Sukhdial,Ajay %A Campbell,Richard %A Kent,Aubrey %A Malkewitz,Keven %K Marketing %8 2021 %G eng %2 a %4 257902751744 %$ 257902751744