%0 Journal Article
%J Annual Advances in Business Cases
%D 1988
%T McDonnell Douglas Corporation: A Case Study
%A McAlexander,Jim
%A Nassen,Kent
%A Shrader ,C.  Bradley
%K Marketing
%B Annual Advances in Business Cases
%P 311-336
%8 1988
%G eng
%2 a
%4 648560640
%$ 648560640