%0 Journal Article
%J Journal of Product Innovation Management
%D 2013
%T Brand Specific Design Effects: Form and Function
%A Townsend,J. D.
%A Kang,W. K.
%A Montoya,Mitzi
%A Calantone,R.
%K Marketing
%B Journal of Product Innovation Management
%V 30
%P 994-1008
%8 2013
%G eng
%N 5
%2 a
%4 112638932992
%$ 112638932992