%0 Journal Article
%J Journal of Product Innovation Management
%D 2011
%T Form and Function: A Matter of Perspective
%A Townsend,J. D.
%A Montoya,Mitzi
%A Calantone,R. J.
%K Marketing
%B Journal of Product Innovation Management
%V 28
%P 374-377
%8 2011
%G eng
%2 a
%4 112666941440
%$ 112666941440