%0 Journal Article %J Decision Sciences %D 2007 %T Usability of Online Services: The Role of Technology Readiness and Context %A Massey,A. P. %A Khatri,V. %A Montoya,Mitzi %K Marketing %B Decision Sciences %V 38 %P 277-308 %8 2007 %G eng %N 2 %2 a %4 112660494336 %$ 112660494336