%0 Journal Article
%J Journal of Marketing Research
%D 2006
%T Aligning Innovation with Market Characteristics
%A Voss,G. B.
%A Montoya,Mitzi
%A Voss,Z.
%K Marketing
%B Journal of Marketing Research
%V 43
%P 296-302
%8 2006
%G eng
%N 2
%2 a
%4 112660715520
%$ 112660715520