%0 Journal Article
%J Decision Support Systems
%D 2001
%T Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM
%A Massey,A. P.
%A Montoya,Mitzi
%A Holcom,K.
%K Marketing
%B Decision Support Systems
%V 32
%P 155-170
%8 2001
%G eng
%N 2
%2 a
%4 112665169920
%$ 112665169920