%0 Journal Article %J Management Science %D 2001 %T The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development %A Tatikonda,M. V. %A Montoya,Mitzi %K Marketing %B Management Science %V 47 %P 151-172 %8 2001 %G eng %N 1 %2 a %4 112665001984 %$ 112665001984