%0 Journal Article
%J Journal of Advertising
%D 2013
%T The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes
%A Puzakova,Marina
%A Kwak,Hyokjin
%A Taylor,Charles R
%K Marketing
%K MBA
%B Journal of Advertising
%V 42
%P 16-29
%8 2013
%G eng
%N 1
%2 a
%4 55968591872
%$ 55968591872