%0 Journal Article
%J Advances in International Marketing
%D 2011
%T The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales
%A Rocereto,Joseph F
%A Puzakova,Marina
%A Anderson,Rolph  E
%A Kwak,Hyokjin
%K Marketing
%K MBA
%B Advances in International Marketing
%V 22
%P 53-71
%8 2011
%G eng
%2 a
%4 55968544768
%$ 55968544768