%0 Journal Article
%J International Journal of Advertising
%D 2010
%T Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia
%A Puzakova,Marina
%A Kwak,Hyokjin
%A Larsen Andras,Trina
%K Marketing
%K MBA
%B International Journal of Advertising
%V 29
%P 727-764
%8 2010
%G eng
%N 5
%2 a
%4 55968448512
%$ 55968448512