%0 Conference Paper %B Karlstad University Press %D 2004 %T Comfort Your Customers: Trust, Assurance and Loyalty on the Internet %A Ribbink,Dina %A van Riel,A. C.R. %A Liljander,V. %A Lemmink,J. %K OSU-Cascades %K Supply Chain %B Karlstad University Press %P 47-55 %8 2004 %G eng %2 b %4 149673738240 %$ 149673738240