%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2011
%T Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions
%A Stokes,Amy
%A Jensen,Thomas D
%A Watson,Amy
%K Marketing
%K OSU-Cascades
%X If high customer satisfaction is attributed for the growth of e-tail<br>sales, trust, or the lack thereof, is one of the most cited deterrents. While much<br>research has been conducted examining the impact of identity theft, online<br>privacy, and perceived security on consumer trust, order fulfillment and other<br>components of business reliability outside of the security context have<br>received relatively little attention. The present study examines the impact of<br>order fulfillment information cues, via carrier disclosure, on consumer<br>perceptions of e-tailer credibility, price, and product attitude. Results of a<br>between-subjects experiment show that the familiarity of the e-tailer and<br>carrier can positively impact perceptions of e-tailer credibility.
%B Journal of Marketing Theory and Practice
%8 2011
%G eng
%2 a
%4 37965662209
%$ 37965662209