%0 Book %D 2016 %T Shifters: Corporate Investing And Disruptive Change %A Van Order,Mark %K Marketing %X Corporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them. %C Corvallis, 91ÆÞÓÑ %P 100 %8 2016 %G eng %U www.co-innovators.com %2 d %4 127203616768 %$ 127203616768