%0 Journal Article %J Journal of Marketing Communications %D 2015 %T Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy? %A Watson,Amy %A Turri,A. M. %K Marketing %K OSU-Cascades %B Journal of Marketing Communications %V 21 %P 300-315 %8 2015 %G eng %U http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true %N 4 %2 a %4 132682512384 %$ 132682512384