%0 Generic
%D 2007
%T Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
%A Barnhart,Michelle
%A Ratchford,Mark
%K Marketing
%B Winter Educators' Conference
%C San Diego, CA
%8 2007
%G eng
%2 c
%4 13596434433
%$ 13596434433