%0 Generic
%D 2011
%T Developing Holistic View of Innovation: Marrying Academic and Practitioner Perspectives
%A Chen,Jiyao
%A Sawhney,Mohanbir
%K Strategy & Entrepreneurship
%B American Marketing Association conference
%C San Francisco, CA  94103
%8 2011
%G eng
%2 c
%4 51556265984
%$ 51556265984