%0 Generic
%D 2014
%T Formation and effect of Social Interactions in Online Brand Community: an Empirical Investigation.
%A Wu,Ji
%A Fan,Shaokun
%A Wu,Manli
%A Zhao,J.  Leon
%K BIS
%K Business Analytics
%B The Pacific Asia Conference on Information Systems (PACIS)
%C Chengdu, China
%8 2014
%G eng
%2 c
%4 221565620224
%$ 221565620224