%0 Generic %D 1997 %T Product Success and Conflict in the Software Industry %A Koenig,Hal %A Bechinger,Iris %A Gobeli,Dave %K Marketing %K Strategy & Entrepreneurship %B College of Business Friday Seminar Series %C Corvallis, OR %8 1997 %G eng %2 c %4 647677952 %$ 647677952