%0 Generic %D 2003 %T The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships %A Kim,Steve %A Stump,Rodney L. %A Joshi,Ashwin W. %K Marketing %B Winter AMA Marketing Educators’ Conference %C Orlando, Florida %8 2003 %G eng %2 c %4 2450073601 %$ 2450073601